Innovative Software Solutions
since 1998



We help you achieve the crucial competitive advantage.

The Team



new direction in a minute and 19 seconds.

Case Examples


Exemplary solutions of complex requirements.

Digital Retail



BMW Group

Automatic crediting process


The Company


The new direction GmbH is strategic value adding partner since 1998. We are experts for innovative software-based workflow automation und -optimisation. Our individual future-proof software solutions help our customers to strengthen competitiveness and market position noticeably. Thanks to our pioneering spirit, our passion and extensive expertise we earned the long-term trust of renowned companies.


The company new direction was founded in 1998 by Michael Robert Biber and Stephan Weber. Initially entering the market as designer of cross-industry custom software, new direction is now building individual software solutions.

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Social Engagement

For new direction it is a straight choice to support the community. Accordingly, the new direction GmbH supports both charity organizations clubs as well as individual projects backing public institutions.

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Positions Offered

The new direction GmbH is recruiting! We would be pleased if you want to get to know us and be part of our cool team. Click on the following links to learn more about our requirements and your opportunities (the job descriptions are in German).

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We follow standards, if they make sense.


new direction GmbH
Piechlerstraße 3-5
86356 Neusäß

Tel: +49 (0)821 5 43 70-00
Fax: +49 (0)821 5 43 70-20

Managing Directors / CEOs: Michael Robert Biber, Stephan Weber
Trade Register: HRB 18826, Augsburg
Tax ID No.: DE219193441

Responsible for this website's content:

new direction GmbH
Michael Robert Biber
Piechlerstrasse 3-5
86356 Neusäß


The homepage of the new direction GmbH refers to other websites (links). Prior to the publication of these links, the external sites were checked for illegal contents. However, the new direction GmbH does not have any control over the material published on such sites and is not responsible for the contents as well as the data protection strategies of external sites. The new direction GmbH does not assume any liability for the contents of the sites referred to. The new direction GmbH will investigate indications of illegal contents and, if applicable, will remove the link.